UX and UI strategy is a long term plan created at the beginning of your website design process.
The first stage of UX and UI strategy is deciding upon the content, then working out how the user will flow through the site to reach your end goal, such as a purchase. Of course the whole look of the website is important and colour schemes and fonts must be thought about, however user interface and user experience are the key to success. At Monster Creative, we can plan all of this for you.
So what exactly is discussed when planning UX and UI strategy?
The answers to the above questions don’t need to be set in stone, but constantly making changes is inefficient and can be expensive. It is also a good idea to write all the answers down and create a short summary document. This should then be shared with everyone on the team, so both the designers and the customers.
The next stage of UX and UI strategy is creating drawings, mockups and a prototype, which is constantly shared and feedback should be encouraged. Once everyone is happy, the website can be built. Then the crucial part is a usability study before the site goes live to the world. Testers shouldn’t have been involved in the design process, so can give honest comments without already knowing how the site works.
UX and UI strategy may seem unnecessary to some, but in the end it saves time and money in getting the best results.
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