Mobile and Responsive Technology

Mobile and responsive technology is extremely important in this day and age. It means that the layout and content on the website automatically adapts to the screen size it is…

Mobile and responsive technology is extremely important in this day and age. It means that the layout and content on the website automatically adapts to the screen size it is being viewed on. Wether that be a phone or tablet in landscape or portrait mode, or a widescreen or normal monitor, Monster Creative can design and build it.

Have you ever tried to view a website on your phone and had to continuously scroll back and forth across the screen to read the content? Annoying isn’t it! That’s where mobile and responsive technology comes in, and gives the user the best experience they can. Of course, target audience must be considered, as well as the user’s roadmap through the site.

There are two factors involved in optimising mobile and responsive technology. The first is to make the most of the layout. When downsizing to a tablet or phone, this typically means rearranging the layout into a column style. Yes, this will mean more scrolling is involved, but we are all used to that on phones anyway. Left to right scrolling is still used, but usually for navigating through a photo carousel or moving to the next article in a blog. The second is to choose what content is most important. Although the overall feel and design of the site is still critical, users want to find the key information quickly and easily. For example, retail companies will tend to be more image based, whereas news sites will be more text-heavy.

Mobile and responsive technology is a great alternative to an app if an app is out of budget, although the user experience isn’t quite as rich. It uses a combination of flexible layouts and grids. Typically the design phase is longer than building a normal website, but the benefits are enormous considering the number of people opting to use mobile devices over desktops.

If you think mobile and responsive technology is the way forward for your website, get in touch with us today to see how Monster Creative can help. Whether you need your site converted to be responsive, or created from scratch, our friendly and professional style will ensure we work together to meet your targets.

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