March 4, 2019

The essentials of eCommerce website design

When creating an eCommerce online store, you have to consider various aspects, including performance and user experience. If you are using a web developer, they will have to make your site intuitive and easy to navigate to create a great shopping experience for your visitors.

Here are other important things you may want to consider when developing an eCommerce website.

Support guest checkouts

Some online shops require customers to create an account before making a purchase. This process enables vendors to collect personal information that they can use to retarget their buyers for future sales.

However, not many people will be willing to go through the account creation process to buy your products. You should provide an option that allows buyers to place orders without too much hassle.

Security is important

Every eCommerce website should use SSL (Secure Sockets Layer) to encrypt sensitive information. SSL technology enables website owners to safeguard the customer’s credit card number, email, phone number, and physical address.

Keeping credit card info on your web servers is a huge security risk because hackers can steal the information and use it for malicious purposes. Therefore, you shouldn’t store personal data in your site’s database.

Responsive web design

Keep mobile users in mind when developing your website. A large portion of eCommerce purchases is made on mobile devices such as tablets and smartphones. Hence, it’s imperative that you ensure your online store is optimised for mobile browsers. Using a responsive design will help you improve the user experience and enhance your site’s conversion rate.

Optimise website performance

Many companies lose customers because their eCommerce sites are slow. According to Kissmetrics, 40% of web users avoid websites that take longer than three seconds to load. You’ll have to optimise your site to increase its loading speed and encourage users to keep browsing your web pages.

Include site search

Studies by Econsultancy show that 30% of online shoppers use search bars to find the items they want to buy. Therefore, it’s important to make sure the search feature on your eCommerce site is easy to find and use.

You can also add the autocomplete function to help users find products quickly. Organise and define your products properly to ensure searches return the best results.

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