We all know the power of social media. Its everywhere. Facebook, Twitter, Instagram, Snapchat…the list goes on. In 2017 there is a reported 2.4 billion people using social media, so it only makes sense that your business is on it too. Its all very well posting, sharing and liking on social media, but how do you know how effective you’re being? That’s where reporting comes in.

There are lots of statistics available, but its important to choose the ones that are relevant to your company. Are you interest in followers, clicks, shares? Weekly, monthly or campaign metrics? Monster can help you in deciding what you want and reporting it in the most suitable way.

Twitter and Facebook make reporting easy, by offering .csv files to download at the click of a button. See below for a range of factors that you might be interested in:

  • Number of followers – This can be interpreted into reach, brand awareness and popularity, all aid in influencing a wider audience.
  • Influencers – Someone important or famous is following you, this may not be the greatest achievement in terms of business, but still, if they retweet you it could have a powerful effect.
  • Number of posts – This is interesting to run as a test, does more posts directly correlate with more website traffic?
  • Engagement –  How many people are liking, commenting and sharing your posts, this can be interpreted as effectiveness.
  • Clicks – The simplest analytic to interpret. Are your posts making people want to visit your website? If so, you’re doing a great job, if not, you may need to work on your headline or images.
  • Referrals – Where is your traffic coming from? And even more so, is it coming from social media from mobile devices or from PCs? This helps you understand who you need to target and how to adapt your website to suit.

In conclusion, reporting your social media analytics is just as important as your social media presence. If you think you need help understanding your social media results and setting up appropriate reports, get in touch with us today to find out what Monster can do for you.

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