Most people involved with websites know about PPC, but these days social advertising is just as important. It is just the social media equivalent of pay-per-click. It is so popular that it is now considered its own entity. The list includes Facebook, Twitter, Instagram, Snapchat, LinkedIn, and the list goes on.
Social advertising usually works by setting a budget, and then charging on a cost per click basis, but can also give reports detailing number or shares, impressions, comments, likes etc. Unlike search PPC, it offers deeper engagement with users, such as replying to comments from people directly interested in your ad. It is also more display oriented, using graphics and images instead of just text.
Facebook is a great place to start, and has a range of options, like videos, slideshows, carousels, photos, discounts. All of these can be made for free, and then converted into social advertising by adding a budget to get them to a wider audience. Audiences can be targeting by demographics, interests and people that have already visited your website by adding some code onto your pages (Facebook Pixel).
You can also see how many people are engaging with your post versus how many impressions you get, giving an indication on whether you need to improve your advert or not. Maybe the call to action could be clearer, or maybe its too busy or too simple. You could also try running multiple campaigns at once, and see which is getting the best results.
If you are going to use social advertising, make sure your social media page is up to date with business info, even if you don’t post constantly. The more followers you have, the easier it is to spread your promotions. This gives users confidence. Also, think about your demographic. There is no point spending on advertising on Snapchat if your audience is over 60, and there is no point spending on LinkedIn if your audience is under 18.
Here at Monster, we understand the importance of social advertising, and are fully comprehensive on all platforms. If you want to reach a wider audience, get in touch with us to see how we can work together to promote your business.
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