Google and ‘the optimisation of intention’
Search intent relates to the reason behind a person conducting a specific search. However now it’s not necessarily the ‘what’ but the ‘Why are they searching for that thing?’.
Simple steps for creating a successful brand
Branding goes beyond creating an attractive advertisement or an eye-catching logo. You have to be creative and innovative to build a successful brand. Here are some steps you can follow…
SEO in 2018: what was important?
As we’re nearing the end of the year, it is the perfect time to reflect on changes that have happened in the industry throughout 2018. In this blog post, we…
12 ways to increase visitors to your website in 2019
As we get to the end of another year, it presents us with the perfect opportunity to look forward and determine how we are going to approach business throughout 2019….
5 tips to improve SEO with pay-per-click advertising
Many website owners and digital marketers consider SEO to have more long-term benefits than pay-per-click. However, they fail to appreciate the effectiveness of pay-per-click advertising in improving the popularity of a site. What’s more, PPC offers almost immediate results.
SEO: debunking 5 backlink building myths
Search engine optimisation continues to be rife with myths, especially in backlink building. Since search engines keep their algorithms shrouded in secrecy, there’s a lot of misinformation spreading about various SEO practices.
SSL and Google’s New Requirements
Google Chrome now requires all websites to be SSL secured. The Chrome browser will protect you by trying to encrypt your information. It will ask a website for something called an SSL certificate. We look at what this is and why it’s happening now.
Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
Web Design for a Mobile First World
As mobile phones increasingly become the default device with which to conduct quick searches and web page visits, recognising the need for quick-loading and readable web pages is imperative for marketers and eCommerce professionals. Using Accelerated Mobile Pages (or AMPs) is one way to ensure company sites are up to the job.
A simple approach to web design – Don’t make it complicated
With so many sleek and beautiful websites out there, it can be tempting to look for interesting and innovative ways to make new sites stand out. However, over-thinking web design can be one of the first steps towards failure.
