Various articles regarding industry specific news and information, as well as relevant technical Knowledge Bursts to assist current and prospective clients in making the right decisions on their projects.

January 11, 2019

Google and ‘the optimisation of intention’

Search intent relates to the reason behind a person conducting a specific search. However now it’s not necessarily the ‘what’ but the ‘Why are they searching for that thing?’. In this article, we will look at the true nature of ‘the optimisation of intention’.

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December 11, 2018

Simple steps for creating a successful brand

Branding goes beyond creating an attractive advertisement or an eye-catching logo. You have to be creative and innovative to build a successful brand. Here are some steps you can follow…

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December 6, 2018

SEO in 2018: what was important?

As we’re nearing the end of the year, it is the perfect time to reflect on changes that have happened in the industry throughout 2018. In this blog post, we…

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November 28, 2018

12 ways to increase visitors to your website in 2019

As we get to the end of another year, it presents us with the perfect opportunity to look forward and determine how we are going to approach business throughout 2019….

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September 26, 2018

5 tips to improve SEO with pay-per-click advertising

Many website owners and digital marketers consider SEO to have more long-term benefits than pay-per-click. However, they fail to appreciate the effectiveness of pay-per-click advertising in improving the popularity of a site. What’s more, PPC offers almost immediate results.

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September 12, 2018

SEO: debunking 5 backlink building myths

Search engine optimisation continues to be rife with myths, especially in backlink building. Since search engines keep their algorithms shrouded in secrecy, there’s a lot of misinformation spreading about various SEO practices.
Here are some myths surrounding the acquisition and usage of backlinks.

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August 29, 2018

SSL and Google’s New Requirements

Google Chrome now requires all websites to be SSL secured. The Chrome browser will protect you by trying to encrypt your information. It will ask a website for something called an SSL certificate. We look at what this is and why it’s happening now.

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June 24, 2018

Web Design for a Mobile First World

As mobile phones increasingly become the default device with which to conduct quick searches and web page visits, recognising the need for quick-loading and readable web pages is imperative for marketers and eCommerce professionals. Using Accelerated Mobile Pages (or AMPs) is one way to ensure company sites are up to the job.

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June 20, 2018

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.

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June 7, 2018

A simple approach to web design – Don’t make it complicated

With so many sleek and beautiful websites out there, it can be tempting to look for interesting and innovative ways to make new sites stand out. However, over-thinking web design can be one of the first steps towards failure.

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