Its rare these days that people turn on a computer to search for something. Why would you when you have a smartphone in your pocket? It is reported that 61% of smartphone owners use their phone for searching every day. So if you know a lot of users are searching your site via mobile, optimise your AdWords by focusing on mobile as well as computers. If most of your traffic is still coming through desktops, it might not be worth the money.
So how do you set up PPC for mobile? Well, just like you would a normal campaign! Decide on your goals, such as traffic or conversions and define your audience (keeping in mind the age group and demographics that are confident using smartphones). Next, just like usual, decide on your keywords. Think whether your potential users will use different keywords when using their mobile. People often want to make a quicker purchase on mobile versus computers. And remember to include negative keywords so you don’t waste your money!
Now to the slightly different part. You need to optimise your ads and landing pages for mobile. Over half of consumers won’t recommend a company that has a bad mobile site, often forcing them into the hands of a competitor. What else can you do?
There are many similarities between desktop PPC and mobile PPC, but if you need help cracking the differences, then get it touch with Monster.
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