Genie Acrylics & Splashbacks

About Genie Splashbacks

A trading name for Genie Acrylics Ltd that was formed in September 2016 specifically to produce high quality acrylic and glass panels for use in Kitchens, Shower surrounds and Bathrooms.

Genie Acrylics & Splashbacks

Brief

The brain-child of 3 men working in the plastic fabrication industry. Genie approached us with an idea of launching an online storefront for Acrylic and Glass splashbacks. The task, to create a full functioning E-Commerce system that allows users to view, select and order custom splashback panels for any use whether consumer, retail or trade customers.

Being a start-up, they also required everything from branding to domain names, email/hosting, stationary, custom invoicing, marketing and packaging.

Proposal

Being given a blank canvas is a rare opportunity and we set to immediately on branding so Genie could start generating interest and developing links with suppliers and customers.

The chosen platform was WordPress CMS with WooCommerce. With so much experience in with WP and Woo we knew it was the perfect platform for a full custom build site for a new start-up store requiring very custom functionality.

Being the splashback market is growing very fast with many international retailers jumping on the bandwagon we knew we had to get to market quickly and once launched we instantly started various targeted PPC campaigns for them. To back this up in the long term we started alongside this some considerable SEO and content marketing to ensure the organic SERPs would eventually provide even more traffic and conversions.

Outcome

6 months on and Genie are now one of the forerunners in the Splashbacks industry and are very pleased to be voted by Trustpilot users to be No.1 in that category. Traffic continues to grow and as does the market share.

We continue to serve Genie regularly and we have recently been awarded another contract by them for a similar venture that we look forward to sharing soon.

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