Version control of branding is extremely important, especially in large corporate businesses. Company branding is constantly evolving, for example, Pepsi have had 11 versions of their logo since 1898. Therefore,…
Version control of branding is extremely important, especially in large corporate businesses. Company branding is constantly evolving, for example, Pepsi have had 11 versions of their logo since 1898. Therefore, it is vital that the new logo and brand are updated across the board, in their case, internationally. This allows for continuity and users can easily recognise the brand anywhere in the world.
These days there are so many media channels, countries and formats that it can be difficult to maintain a constant brand message. A good starting place to keep control over these factors is to build a company intranet or cloud based system. This means everyone in the organisation can access a central system where company branding is stored. It can be ordered in the most logical system for your business, such as by country. However, not all countries may be rolling out a new version of branding at the same time, and that’s where version control comes in. The whole company can see what version of the branding should be used in what country, therefore keeping consistency.
Whether your new branding is evolutionary or revolutionary, always keep old designs archived. Large brands tend to opt for evolutionary, small changes, whereas companies with a falling customer base may opt for a revolutionary tactic. With that in mind, version control is always useful for staff to look back to old designs and see how the brand has evolved, ideally preserving brand integrity. It allows them to see the changes made in each version, and understand why each change was made.
Version control isn’t just there to keep the logo up to date, it can be used for presentation templates, ensuring brochures are up to date, making sure everyone is using the same business cards, keeping the colour scheme and font continuous on all communications and much more.
In the long run, effective brand version control saves a lot of time for creative teams and designers. If your business needs help creating a system to stay on top of version control, get in touch with Monster to find out how we can help.
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