Implementation and management for branding and development

Implementation and management of branding is very important, especially in a corporate environment. After time, money and effort being spent on researching, building a brand strategy, creating and innovating the…

Implementation and management of branding is very important, especially in a corporate environment. After time, money and effort being spent on researching, building a brand strategy, creating and innovating the perfect look, you want it to be consistent throughout the entire company. That’s where brand guidelines come in.

Brand guidelines are a great set of tools for brand implementation and management. They are handed out to anyone using components of your brand, whether they are external companies or internal employees. They are usually published in a book (online or physical) to be handed out as required.

So, what should be included in brand guidelines?

  • Colours – Be specific and use hex codes or RGB codes, as “blue” could be interpreted a lot of ways!
  • Typography – List the typography and advise what gets used when. One may be used for headings and one for body text.
  • Logo design – Include variations of your logo, such as a monotone version or a simplified version.
  • Symbols – If you commonly need to use other symbols other than your logo
  • Brand tone – Some companies like their messages to come across in a certain tone, such as very informal or humourous.
  • Graphics – Like symbols, there may be specific graphics that are commonly used.
  • Sizes and positioning – What the standard logo size is and how much space needs to surround the logo.

There area few reasons why brand guidelines are important for implementation and management of a brand, and like mentioned early, the first one is consistency. This really helps customers recognise the brand. It could be a label on a product, a flyer, business cards or a website, but making sure they all have similarities gives the user confidence and looks professional. Also, the bigger the company grows, the more important it is (and potentially harder it is) to keep the brand consistent. They are also useful when being used by external companies like designers. It saves a lot of time giving the designer everything they need to know in one book, rather than constantly going backwards and forwards because the font is wrong or the colour is the wrong shade.

Get in touch with us at Monster if you need help with implementation and management of your brand.

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