It doesn’t matter if you are a small, new business, or a large, well established business. Your brand is important, as it’s how people will remember you, so focus on the creative and innovation aspects to stand out.
What do you need to think about to create a brand?
- Logo – Make it simple and memorable, and then publish it everywhere! On presentations, packaging, adverts, stationary…
- Brand message – What is the brand all about? Make sure all employees know what the key messages of the brand are, and display them on the website too. Keep them short and snappy, and not repetitive.
- Tagline – Have a short tagline to go with the logo. For example, Nike has ‘Just do it’ or Heinz baked beans had ‘Beanz meanz Heinz’.
- Integrate – Branding isn’t just about marketing, it covers all aspects of your company. For example, what your staff wear when meeting customers or clients, the tone used to answer the phone, email signatures…
- Brand standards – This consists of colour schemes, the placement of a logo, presentation templates, typography and more. It makes sure the brand is consistent and can’t be mistaken.
- Individual – Come up with something innovative, i.e. don’t follow the crowd or have something similar to a big brand.
- Scalable (for small brands) – Leave space for your brand to grow. The brand you create on day one might not necessarily still be relevant five years down the line.
- Audience – Who is the audience? Different target audiences will react to different types of branding. Young, forward thinking, tech-savvy people might react better to “clever” branding, whereas people not confident with computers might respond better to basic branding.
The above list might seem like it only applies to new companies, but large, well-recognised need to think about creative and innovation aspects of their brand too, and not be scared to re-brand if necessary.
If you think your business needs to think about creative and innovation factors within branding, Monster are here to help, whether its a re-brand, starting from scratch, or advise in how to improve. Get in touch with us to find out how we can work together.