Improving SEO using pay-per-click advertising
Many website owners and digital marketers consider SEO to have more long-term benefits than pay-per-click. However, they fail to appreciate the effectiveness of pay-per-click advertising in improving the popularity of a site. What’s more, PPC offers almost immediate results.
Here are five ways you can use PPC to boost your SEO efforts and reach your target audience.
Nurture past visitors
You can’t fully rely on SEO if you wish to target users who have interacted with your website before. Nonetheless, you can retarget prospective clients using PPC campaigns as many times as you want.
Also, you can use PPC retargeting to drive traffic to the landing pages you’re trying to optimise for search engines.
Drive traffic and links for SEO
A huge part of search engine optimisation entails content building and management, and as you may have heard before, ‘content is king’. It drives domain authority, links, and traffic. But you need people to read and share your content for your SEO strategies to work.
PPC will help you promote your content to a larger audience that would have never discovered it if you solely relied on search engine optimisation.
Refine your SEO strategy
Most PPC ads are placed on social media platforms like YouTube, Facebook, and LinkedIn. These sites allow advertisers to target their audience by browsing history, age, interest, locations, and more.
After running a pay-per-click campaign, you can analyse the data to discover more details about your audience. Thereafter, you can incorporate these details into your SEO and content marketing strategies.
Improve visibility on search engine results page
You may rank first for a certain keyword, but your competitors will take the top spot if they use search ads. To stay ahead of your competition and ensure potential consumers always see you first, you may want to use PPC advertising.
Utilise PPC as a testing ground for SEO
SEO takes time. Therefore, within the first couple of months, it’s hard to tell whether a certain keyword can drive lots of traffic to your site. PPC, on the other hand, allows you to test different key phrases to identify the ones that generate more traffic.
Conclusion
Evidently, you need PPC as much as you need SEO. Both processes will help you drive traffic, enhance brand awareness, and increase conversions.
