Realistic 3D, vector or integrated

Realistic 3D, vector or integrated imaging is effectively combining a real photo or image with a digital image. For example, imagine a photo of a street of houses, but a house in the middle is going to have a roof extension built. If it possible to combine the digitally designed roof extension and the photo of the street to show what the house will look like when built. It can also be used in more animated scenarios, such as adding in a digitally created dinosaur onto a photo of the beach!

Realistic 3D, vector or integrated skills can be useful if there isn’t time to digitally design the whole environment or background, but a photo is readily available. It’s also a time saver because its easier to create lots of versions, shapes and designs without having to visualise the whole image every time.

Things to consider with realistc 3D, vector or integrated images to improve the final outcome:

• Perspective – This is vital to stop the overall image looking flat or distorted, and ultimately fake. Consider the size and distance of the object.
• Colours – The final effect needs to be considered when choosing colours, but typically photo-realistic finishes need vivid colours. The gradient of the colours is also important when it comes to thinking about the lighting on the image.
• Surfaces – Different surfaces will reflect light differently. A high gloss surface should appear much brighter than a rough surface.
• Shadows – Don’t forget shadows! Not having a shadow is a huge giveaway that something isn’t really in the photo. Again, remember where your light source is coming from in the background image.
• Reflections – If you have a glossy surface, and there is a window in the background image, its likely a reflection of the window would appear in the product in real life.

Although all the points above need to be remembered, it is also possible to go over the top, making the digital image look unrealistic, so try and keep a good balance. If you think realistic, vector or integrated images could help with 3D design and visualisation within your business, get in touch with Monster to see what we can do for you.